Learn more at ascenderstudios.com

An annual report that actually isn’t boring

Agenda taps Ascender to solve technical challenges

NYC communications agency Agenda tapped Ascender to help solve custom development challenges for an awesome design they put together for a client’s 2016 annual report .

The tough technical challenges were: building scroll-triggered step-by-step customer stories, manipulating videos to play in the background on mobile, and optimizing animations and videos to perform well on mobile too.

Custom development and design including animation on Guardian's annual report.
Stories come to life with video and voiceover alongside the continuous scrolling experience.

In the end, the annual report feels like an original digital installation complete with custom animation and video. From a marketing and storytelling perspective, this is an annual report you can get excited about.

The report brings stories of struggle, hope and survival to life in an original and authentic way, alongside the usual stuff – CEO letter, financial highlights and balance sheets.

We highly recommend taking a look at the report. Not only for the great stories, but also as a case study for a best practice in creating an interesting and engaging digital annual report.