Infographics, games, and confetti! Who knew Programmatic TV buying could be so much fun?
That’s the sentiment we got across working with AudienceXpress on their rebranded web site. The coolest part of this project was development of an interactive custom-audience building tool that lets potential customers simulate creating dynamic advertising campaigns based on preferences. We concepted, designed, and built some slick animations that assemble interactive infographics over time. Integrating an existing blog platform and facilitating walled download opportunities for generating leads was also part of the effort.
See for yourself: audiencexpress.com